Technology, the Unconscious Mind and Subcultures
Distortions of Schema Standardisation, Subcultures and the Individual
-Written by Dr. Margot Krasojevic
The
adaptive nature of technology and information accessibility has displaced the
role of dominant culture in today’s society. Correspondingly, through a
multiplicity of custom, habit and identity, architecture is catering for the
individual by using mass customization for variety in design applications. The
role of standardization in architecture is a reflection of society’s
predictable nature, which is no longer relevant.
To
understand the direction in which architecture is moving, we must address
standardization within its social context. During its implementation in the
1920s, there existed fewer subcultures and an obvious overriding majority. In
contrast, the current social climate finds technology has shifted the parameters
in favour of non-standardization, using mass customization to reflect diverse
needs. As there is no obvious dominant culture, variation caters to the
individual.
It
is frequently stated that primitive man was less individual and more completely
moulded by society than civilized man is. Simpler societies are more uniform, as
they provide opportunities for a far smaller diversity of skills and occupations
than more complex and advanced societies.1
The progression of society and the development of the individual go hand in
hand, conditioning each other.
Identity
addresses the manner in which we perceive and appropriate our built environment,
with architecture becoming more widely discussed through an increase in media
coverage, and project management and design among non-architects is becoming
more commonplace, further encouraging a direct relationship with our built
environment, habits and customs.
To be a hippie, a punk, a postmodernist, a cyberpunk, a cyberhippie, or even a cyberpostmodernist, is to view cultural change purely through the voluntary logic of the marketplace. Each person comes equipped with a certain wardrobe, sound, reading list, rhetoric, and claims to enable individuals through the purchase of a select trolley-load of items to simultaneously make a claim to posterity and participate in a collective identity of the now. We meander through the options, tripping up over a marketing plan with appeal. What makes this even more evident is the myriad of subcultures that have as a whole overrun the concept of the dominant culture. If a majority passively accepts commercially provided styles and meanings, and a 'subculture', which actively pursues a minority style, interprets it in accordance with subversive values, then what we find in today’s society is a process of cultural appropriation. Businesses often seek to capitalize on the subversive allure of subcultures in search of inspiring adaptation, which results in the demise of a subculture owing to its accessibility, and the rebirth of the individual; this is happening within most creative disciplines, including architecture. Mass customization provides a tailored environment at an affordable rate, further diluting any trace of dominant culture. Yet architecture is still subservient to society and does not adapt to defining new programmatic responsibilities at a similar rate to social change. The boundaries and definitions of reality have expanded, and with it so should architecture. Virtual explorations in architectural design criteria and their manifestation in the physical are beginning to develop the way in which reality can be perceived and understood. Mass customization breaks the confines of expectancy, liberating the individual in a symbiotic environment and relying on imagining the possibilities in order for them to be built.
By contrast, mass production employs repetition, reducing human error and variation, as tasks are predominantly carried out by machinery. A reduction in labour costs, as well as an increased rate of production, enables a company to produce a larger quantity of one product at a lower cost compared to using traditional, non-linear methods – but, owing to the inflexibility of mass production, this comes at the expense of satisfying individual tastes.
Modernist
architects valued the symbolic power and efficiency of the machine because its
form derived from its function, and this, according to modernist thought, made
it beautiful. These architects referred to Henry Ford, who conceived the notion
of standardization and moving assembly systems, enabling the mass production of
cars at his plant in 1920s USA. Le Corbusier’s Maison Dom-Ino (1915) is an
example of residential design using standardized components as domestic types.
Le
Corbusier wrote: “The House Machine, the mass production house, are healthy
and beautiful in the same way that the working tools and instruments which
accompany our existence are beautiful.”2
At
the same time, with the employment of mass production, Freud wrote about the
links between the unconscious, creativity and technology in his 1929 essay
“The Mystic Writing Pad”. This essay is analogous to the way the human
psyche receives sensory impressions from the outside world, where they are
recorded as unconscious memory. For example, when faced with a repetitive
everyday occurrence, a ritual such as going to work, we follow the same paths
without actually experiencing the city; rather, we remember it automatically.
Walter Benjamin also wrote about society and the concept of loss of aura,
referring to the urban dweller and his distracted state of mind, jaded, bored or
swamped by the flood of visual and social stimuli of the modern city.
Repetition
was also predominantly evident in architecture up until the 1990s, dulling the
palette while exhausting the multiplicities of a good idea – for example,
Renzo Piano’s beautiful yet predictably saturated Kansai airport, with the
same section extruded for an entire mile. Currently, formal and structural
repetition is being overlooked in favour of individual characteristics offered
by customization and computer numerical-controlled milling. The large-scale
urban projects of the 1990s building market are no longer valid financially or
politically as symbols of power. These tired architectural gestures of the past
have no place in today’s built environment, which up until now has excessively
used standard building components. Because technology offers diversity within a
social context, this broadens customs and their manifestations while breaking
with automatic responses.
NOX,
MVRDV, Rem Koolhaus, Daniel Libeskind and Frank Gehry have all embraced adaptive
formal configurative software. Whether to explore multiple programming,
non-static conditions, continuous surfaces, animation/simulation time-sequencing
processes, fractals, or to test the boundaries of engineering and materiality,
there is one characteristic that they all share, and that is the architecture of
multiple perceptions, appropriation and non-linearity: a non-hierarchical
criteria presenting us with approaches that are the antithesis of the auto-pilot
repetitive experiences we once regularly experienced in our everyday lives.
We as individuals are contributing to this cult of distraction that is mass customization,3 which translates from virtual to real, manifesting the possibilities and configuration of design availability.
Non-Euclidean geometry and parametric scripts are design tools that can
broaden architectural typology and appropriation. In order to explore these
possibilities, the individual needs to rely on her sense of awareness within
immediate contexts. For example, Virtual Reality has been used to expand the
conscious mind, allowing it to be immersed in environments never previously
experienced. Second Life shows that Virtual Reality can provoke changes in real
life; as a result, we are in a strong position to test whether perceptual
illusions in virtual environments can manifest in the tangible, further
displacing the individual from auto-pilot response.
The Swimming pool project
focuses on geometry and active perception, affecting design criteria in a
psychological and physical manner, with technology broadening the individual’s
conscious mind, cognizance and responses to his environment. As a result,
architecture can become more comfortable with the idea of perceptual illusion.
There exists a confidence in society, enabling new typology and architectural
manifestations, and this project attempts to assert
the individual’s relationship with his built environment.
For
objects and concepts to be considered real, the mind, which has an active role
in the construction of reality, provides the schema into which perception and
thought are choreographed in order to be understood. This structure includes
space, time and causation;3
space – as we are capable of perceiving objects in three dimensions – being
a precondition of perception rather than an idea formed in the mind.

Rheological fluid & radiant film surface

Spatial perception influencing programmatic adaptation & appropriation
However,
we have a hard time visualizing fractional dimensions or more than three,
because our imagination limits us. Some theories are only mathematically
consistent depending on the number of dimensions used, which brings me to using
fractal dimensions as design criteria for the Tower project in Manhattan.
Time
is no longer a linear condition, instead we can postpone, edit and cut our
immediate recognitions,
creating buildings whose identities along with our observations are no longer
definitive, replacing symbolic gestures with sequential design whereby ephemeral
space reflects evolution and ever changing contexts. The individual interacts
with their environments in a perceptually bias manner, auto pilot responses
dictate this relationship, anaesthetising and replacing unprocessed reactions
with predictability, regulating premeditated experiences to understand
convention. Architecture still politely seduces the mainstream with pampered
designs, technology on the other hand claims countercultures creating future
visions. Architects turn their backs on social change only to embrace a distant
signature

Swimming pool non-static plan continuous surface
Envelope adapts according to programmatic changes
Perception
is influenced by chemical imbalances in the brain, environment, genetics and
psychological characteristics and as with all real events and objects our basic
perceptual processes are only aware of the entire image rather than the
individual elements combined to produce that image, resulting in an anticipation
of that understanding, a projected version of reality.
However,
there is no longer one singular reality which we acknowledge, our versions of
what is authentic and relevant involves more than an adopted mantra passed down
from one generation to the next, a virus enabling us to read space, instead we
recognise choice, a broadening of our options persuading us to adapt and strive
for new experience, virgin territories, the unfamiliar. Technology presents us
possibilities altering architecture's identity.
The
project, `Altered States, subconscious realities and pathological space',
focuses on the changing characteristics of architecture and space along with the
irrelevance of permanent typologies; animating shifting contextual conditions
into which the architecture is designed, light interacting with the building
continues to animate the space, redefining the context and the evolution of
architecture its boundaries between the physical, virtual and projected
divorcing the individual from prescribed perceptive processes whilst focusing on
the fragments which make up the whole experience. The architecture itself
becomes the event, defining/ tailoring the typology to the individual's
appropriation of that space.
Methods
involving simulations and animations used, explore the mind, to set it free from
conditioned controls, free from beliefs, which limit, constrain,
restrain and imprison the individual in mediocrity and dull repetition.
Every time you look out the window, walk around your home, or down any
street, your consciousness is cut by seemingly random words and images only for
coherent messages to emerge, we are responsible for assembling and decoding them
unfortunately at times we rely on auto pilot gestures to
contain
their narratives.The digital age brings with it architectures fading true
intentions camouflaging them with novelty design and embracing the software
programmer as they too in turn evolve into virtual psychoanalysts.
This
spewing stream-of-consciousness, attempts to free the individual from social and
familial conditioning that controls, hems in and ultimately drives us to
desperation or rebellion, a self-limiting

Interior radiant film reflecting surfaces
Public & private adaptive ritual space
to create
the illusion of indefinite space
liquid identity, liquid architecture
Reflected spatial choreography
Notes
1 E.H.Carr What is history? R.W. Davies(ed).
2 Le Corbusier, Vers Une Architecture, 1923
3 Customisation, defined as meeting customers and individual needs. Tseng, M.M.; Jiao, J. (2001), Mass Customization, in: Handbook of Industrial Engineering, Technology and Operation Management (3rd ed.)
3 Perception, in philosophy, is the process of apprehending objects by means of the senses. Causal theory of perception, one perceives and object if and only if one has a sensory experience as of it, the object is there, and the object causes one’s sensory experience of it.
Gibson, William. Neuromancer:20th Anniversary Edition. New York:Ace Books, 2004
4 Non-Euclidean geometry, in mathematics, describes hyperbolic and elliptic geometry, which are contrasted with Euclidean geometry. The essential difference between Euclidean and non-Euclidean geometry is the characteristics of parallel lines
5Second life, your world, your imagination. The 3dimensional online world imagined and created by its virtual residents. http://secondlife.com
6 Causation, certain events cause, or bring about others. An event of one kind is said to cause an event of another just if all the events of the first kind are constantly conjoined with events of the second.
D. Owens, Causes and Coincidences; R. Sosa(ed)
7 The term Cyberspace, was coined by cyberpunk writer William Gibson, Gibson was influenced by American counterculture author William S. Burroughs.
8 Examples of Riemannian symmetric spaces are the Euclidean space, spheres, projective spaces, and hyperbolic spaces, each with their natural Riemannian metric
9 Complex geometry cross-references algebraic and differential geometry. A tool used by theoretical physicists working on super string theory.
1
E.H. Carr, What is History? R,.W,.
Davies (ed)
2 Le Corbusier, Vers Une Architecture, 1923
3
Mass
Customisationcustomization,
is
defined as
the producing
production
of goods
and services to meet an
individual customer's needs with near mass
mass-production
efficiency, implementing software-based product configurators to make it
possible to change functionalities of a core product or to build fully
customized
enclosures from the
start.
3
Causation,
is
when certain events cause,
or bring about others. An event of one kind is said to cause an event of
another just
if all the events of the first kind are constantly conjoined
with events of the second.
(D. Owens, Causes and Coincidences; R. Sosa (ed))